This Week’s Industry Update

Smartphone Voting

This week, Oregon took the first steps towards a mobile voting platform with the iPad. While the program is still very limited, it is the closest we have ever come to an e-voting system. Because the iPad can be used anywhere, we have now started to ask, why not use smart phones. There is one phone number per device. Each device could be allowed one vote. Social security numbers could also be used as a form of identification for each individual voter. We already use our smart phones to vote for trivial events, such as American Idol. With a similar, yet more stringent voting system, the voting experience could completely changes. Learn more at Mashable.

Teachers, Embrace Technology or Students Will Leave You Behind

Today, we are developing technology and creating tools that put knowledge just a click away. Kids should learn how to be tech savvy so that they may learn how to survive in a connected world. Technology is starting to be accepted more in the classrooms as we see more digitized textbooks. But if you think about how adults use technology in their everyday lives, it is mostly for communication: email, social networks, text messages, etc If these uses of technology are such a necessary part of our lives, why aren’t we showing students how to use these tools to achieve their goals? Learn more at Mashable.

LinkedIn Launches Group Statistics Dashboards and Revamped Events

 LinkedIn is now giving its users more information about groups they may like to join through stats dashboards that will give a large amount of information about groups at a glance. The statistics tool is available to everyone. Stats are organized under three categories: Demographics, growth, and activity. Demographics will tell you who is in the group and their roles, location, and industry. Growth informs you of how many members and how quickly they were acquired. Lastly, activity show what the group has going on; recent job openings, actions performed by members, and what promotions have taken place. Learn more at Readwriteweb.

Time For Television Ratings to Get Social

It has recently been reported that for the first time in 20 years, the number of household television sets has dropped. This isn’t surprising when you consider the number of the apps used to promote new shows. Multiple mobile devices and social platforms allow users to watch their favorite shows on-line, “check-in” to a broadcast, and share content with their friends. Traditional forms of data-collection are failing to capture this evolving consumer behavior. See more at Readwriteweb.

How YouTube Has Changed Broadway

Youtube has completely changed how the entertainment industry discovers new talent. A number of casting directors have begun to turn to YouTube to discover new talent. Television shows and artists such as Glee and Justin Bieber have made strides through YouTube. Broadway has also taken full advantage of what YouTube has to offer and while doing so, completely changing the audition experience. Over the past five years, it has become common to hear of online auditions. Broadway, however, stuck with its rule of “in-person only” auditions- until recently. Annie andFunny Girl were the first shows to accept online auditions. But the best part of YouTube is that it is a gold mine of past performances that would not otherwise be viewable by anyone. Read more at Mashable.

How Google+ Could One-Up Facebook’s Brand Pages

 Google+ released the first iteration of it brand pages this week. One way Google+ could make their brand pages better than Facebook’s would be letting brands target updates to specific demographics within their followers. A customizable app would also put them a notch above Facebook and it would eliminate the need for brands to use third party developers. Learn more at Techcrunch. 

JC Penney QR Codes Let You Add Voice Message to Gifts 

 QR codes have mostly been used to direct consumers to websites, but a holiday promotion from J.C. Penney takes a different approach. J.C. Penney shoppers will receive a “Santa Tag” sticker with each purchase this holiday season. The tags contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message. Gift recipients can, in turn, scan the codes to hear the recorded voice message when they open their gifts.The program is part of the retailer’s holiday campaign, which revolves around the tagline “Who’s your Santa?” The stickers give consumers a little extra incentive to shop at J.C. Penney over its many rivals. Learn more at Mashable.


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